Proposal

Backstory / What is the context of the task, what has happened before?

what ive done before

Opportunity / What’s the core problem you’re aiming to solve? What opportunity does it suggest?

show the beauty of a place

Scope / What’s in? What’s out?

??

Target Audience / Who are they? Where are they? Describe them

k

Constraints / What are the brand, technology, resource, people constraints? 

Budget and maybe time?

Assumptions / What are all our current assumptions? Both in terms of the target market and our abilities 

k

Resources / Who is in the core and extended team? What is needed to achieve success? 

??

Success / How will you measure success? Describe the hard metrics of success 

k

Envision / What does success look like? Feel like? What will you be famous for? Where will this project lead?

k